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53	2010 Seoul Grand Sale	Admin	2010-07-04	137

Overview The Seoul City is promoting what is to be recognized as a massive sales event called the “Seoul Grand Sale,” where multiple large scale company chains, referring to 20 of the majorly targeted stores called the “BIG 20,” and 1,000 other small businesses are said to participate. The “2010 Seoul Grand Sale” event is scheduled to be held July 21, 2010-September 12, 2010. In particular, the city will designate a particular tour district where the event will begin with events such as the opening ceremony, street festivals and others. Also, the city will promote GPS-based mobile phone applications and membership cards for the most frequently used ‘BIG 20’ businesses for visitors to enjoy what the city and companies have to offer. ○ Event title: Seoul Grand Sale 2010 ○ Time Period of Event: July 21st~September 12th (54 days) ○ Location: All parts of Seoul ○ Audience: Foreign Tourists as well as citizens of Korea ○ Sponsor/Management: Seoul Metropolitan City/Seoul Tourism Organization ○ Event Information: Special discounts, No Entry Fee, Free Gift Offer, etc. ○ Participants: Big 20 majorly targeted stores, other 1,000 small businesses Category Discount Shopping Large retail stores, department stores, duty free shops, shopping malls, Discounts and various gifts provided. Food and Drink Family restaurants, coffee shops, fast food, traditional Korean restaurants and bakeries provide high discount rates. Sightseeing Films, concerts and other tourist destinations for customers while providing considerable benefits of the cultural life. Beauty and Health Tourists favorite and most popular cosmetic shops and drug stores in addition to hair salons where various regular items will be on sale.